From the 50s until today Fender has always produced Authorized dealer banners.
This one is the first version from end 50s and the only one to have a Fender spaghetti logo.
The original color was purple but almost all has faded to this pinkish color.
Made by Hollywood banners company from California (tag on the back).
This is a the rarest of the 6 different versions (depending on the production year).