Fender produced matchboxes at the time smoking was cool.
Those were given to dealers and were produced during the 60s and then during the 90s.
Top one is a real 60s one manufactured by Diamond Match company in the USA.
Middle one is a 90s one made in USA and the bottom one is made in Japan also in the 90s.
You can check what is printed on the side to see the type you have. Some even have a shop name printed on it.
Don’t be fooled when buying!!